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But there was room for further changes to cigarette packs

This little detail serves a purpose but it's not something you'll see, and it's quite significant

Here are a few risks related to using an electronic cigarette on a plane to take into consideration: Many airlines explicitly prohibit the use of electronic cigarettes on board their aircraft, mainly due to the safety-related risks involved

Messages like these also speak to the second aspect that researchers found was important to teen audiences: #2 Teens want to be seen as empowered and independent Truth as a name frames the campaign as honest, which automatically frames the tobacco industry as deceitful